We help our clients think about what they want to say and help them decide who they want to say it to and, ultimately, help them say it.

We believe in the power of communicating. We also believe good design is a key way to make communication relevant to “a conversation". In some circumstances, it aids communication and every once in a while, it makes it possible in the first place.

We also believe in responsibility. We treat the people with whom we come in contact, as well as those we strive to contact, with dignity and mutual respect. Responsibility means caring for the space we share whether it be on a screen, on paper, or wood, glass, plastic or the ground we stand on.

Appalachian Carbon Partnership

MACED promotes sustainable forest management with new site

The Appalachian Carbon Partnership, a project of the Mountain Association for Community Economic Development (MACED), is a powerful new model for promoting the practice of sustainable forest management on private, non-industrial forestland. This program is the first in Central Appalachia to compensate forest landowners for the carbon sequestered by their sustainably managed forests, linking the global issue of climate change directly to local sustainable development in Central Appalachia.

We not only refreshed the ACP logo but also updated the identity system to give it a consistent look across their collateral materials. We also created an all new website, tied it into their social media and developed an easy calculator as well as integrated their comprehensive calculator to offset carbon emissions. These calculators connect with a shopping cart where offsets can be purchased.

We're extremely pleased to have partnered with MACED in this effort to preserve forests in Appalachia.

offset your carbon here

Choices for the Future

Berea Independent School (The Pirates) boldly decided to start an initiative to reduce energy use throughout the campus. A campaign was started with a student group and the administration to not only reduce, reuse and recycle but also to spread the word to the students. The goal was to encourage the student body and everyone else in contact with the program to then take the same concepts home and compound the effort to leave a smaller footprint. We honed in on the name Pirate Power and created a look that everyone would notice and could take pride in. The mark serves as a positive reminder that everyone can make simple choices to make an impact. That led us to the tagline which summed it all up. See More

A Little Bird told us

SONG OF AMERICA BRANDING AND PACKAGING

It takes a fair amount of brainstorming and ideation with our clients to get really great branding. Every now and then we need to listen to some outside sources to fully wrap our heads around a product… in this case it was Marc's 11-year-old daughter Olivia. Our resident bird expert (and exceptional artist) had no lack of ideas and inspiration when it came to identity and packaging updates for Song of America™. In the end we had to ensure it would resonate with customers of farm/lifestyle stores as well as the preteen ornithologist market.

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