"Everything you do, from the way you answer the phone to the design of your packaging, from your location to the downstream effects of your work, from the hold music to the behaviour of your executives, and even the kind of packing peanuts you use—all of it is a form of marketing your brand. You can’t measure it. You might not even notice it. But it still matters." Might be one of my favorite Seth Godin paragraphs from This is Marketing #brand #marketing #design #packaging #b

Back in agency world (seems like a long time ago...) I never felt right about all the three-ring binders of research, data and "strategy" that was part of the marketing plan we would present with much fanfare, smoke, mirrors and sometimes blazers and mock turtlenecks. I think the idea was to overwhelm the client with volumes of ideas and marketing tactics. However the one little sliver of work I felt not only "OK" about... but was actually quite proud of was the questionnaire