Most people looking to solve a need in their lives aren't just looking for products based on benefits and price. Benefits are important...

Remember Biology class, studying for the big test, and struggling to remember what the Golgi complex looked like (was it that squiggly...

"Everything you do, from the way you answer the phone to the design of your packaging, from your location to the downstream effects of your work, from the hold music to the behaviour of your executives, and even the kind of packing peanuts you use—all of it is a form of marketing your brand. You can’t measure it. You might not even notice it. But it still matters." There’s a line that’s stuck with me for years:“Everything you do, from the way you answer the phone to the desig

Back in agency world (seems like a long time ago...) I never felt right about all the three-ring binders of research, data and "strategy"...