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Most people looking to solve a need in their lives aren't just looking for products based on benefits and price. Benefits are important...
Nov 15, 20212 min read


"The best marketing doesn't feel like marketing"
Remember Biology class, studying for the big test, and struggling to remember what the Golgi complex looked like (was it that squiggly...
Nov 11, 20211 min read


It still matters
"Everything you do, from the way you answer the phone to the design of your packaging, from your location to the downstream effects of...
Oct 29, 20211 min read


Three-ring binders
Back in agency world (seems like a long time ago...) I never felt right about all the three-ring binders of research, data and "strategy"...
Oct 16, 20211 min read
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