Before a consumer ever tries a product, before they ever experiences all the benefits for themselves, and before they can prefer it to any other product, they must engage with a brand's visual and verbal expression. This expression will be the first encounter that gives them a clue about the product and the promise of the brand to meet their needs.. If a company invests all its time and energy in R&D but the branding is an afterthought, the very first encounter with the exper

"Everything you do, from the way you answer the phone to the design of your packaging, from your location to the downstream effects of your work, from the hold music to the behaviour of your executives, and even the kind of packing peanuts you use—all of it is a form of marketing your brand. You can’t measure it. You might not even notice it. But it still matters." Might be one of my favorite Seth Godin paragraphs from This is Marketing #brand #marketing #design #packaging #b