Most people looking to solve a need in their lives aren't just looking for products based on benefits and price. Benefits are important but they're not everything. Customers are looking for deeper connections to the products they buy and the brands they support with their hard-earned money. People are looking for shared values, belief and to be a part of a tribe. "People like us do things like this" as marketing author Seth Godin has brilliantly distilled in his books, videos

"Everything you do, from the way you answer the phone to the design of your packaging, from your location to the downstream effects of your work, from the hold music to the behaviour of your executives, and even the kind of packing peanuts you use—all of it is a form of marketing your brand. You can’t measure it. You might not even notice it. But it still matters." Might be one of my favorite Seth Godin paragraphs from This is Marketing #brand #marketing #design #packaging #b