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© 2019 Crosshatch
strategic design studio / Denver, CO

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Hold my beer. When we first met Lucky Baxter they were experiencing an identity crisis. Originally a party store/drive thru liquor store, we helped them transition into a craft taproom where guests could enjoy a pint while perusing the massive selection of craft beers. We created the new name, logo and identity system to better represent who they really were.


Named after the owner’s chocolate lab — who was lucky enough to slurp up spills — Lucky Baxter became a prominent fixture in Richmond, Ky. Soon the stickers were all over the region and growlers were being filled!

Art Direction

Strategy

Logo and Identity System

Illustration

Environment/Signage

Merch/Apparel

Packaging

Collateral

Advertising

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SERVICES