Stand out: The 50th Anniversary season for the Theatre Department had to be special! For several years I had showcased a hand-lettered “typeface” for their season. I knew that would carry over as it was now an established part of their brand. This year the illustrations and colors really needed to be bold and iconic. 

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The system features playful illustrations set on vibrant colors. All the elements combined created a noticeable, recognizable and enduring campaign. This look carried over on all promotional items including posters and banners as well as social media graphics including Snapchat filters. 

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Each year the Theatre Department continues to gain visibility and notoriety for their program and shows. My job has been to represent that success and growth with corresponding communications materials.