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© 2019 Crosshatch
strategic design studio / Denver, CO

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Theatre + Dance
50th Anniversary

Stand out: The 50th Anniversary season for the Theatre Department had to be special! For several years I had showcased a hand-lettered “typeface” for their season. I knew that would carry over as it was now an established part of their brand. This year the illustrations and colors really needed to be bold and iconic. 

The system features playful illustrations set on vibrant colors. All the elements combined created a noticeable, recognizable and enduring campaign. This look carried over on all promotional items including posters and banners as well as social media graphics including Snapchat filters. 

Each year the Theatre Department continues to gain visibility and notoriety for their program and shows. My job has been to represent that success and growth with corresponding communications materials.