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the Angle
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We have arrived
A critical moment in a growing company's trajectory is when they realize the more established players within their industry look and...
Jan 21, 20231 min read


Initial spark
When talking to founders it's always interesting to recount the beginnings of an organization to find that initial spark... it's there...
Nov 4, 20211 min read


Does the cover match the story?
I often say an organization's "story" is the hard work that it does for a specific audience... everything, from products and services, to...
Nov 1, 20211 min read


A real connection
People want authentic connection... not to be “sold to” or manipulated. What's true for relationships is true for collaboration and for...
Oct 29, 20211 min read


Three-ring binders
Back in agency world (seems like a long time ago...) I never felt right about all the three-ring binders of research, data and "strategy"...
Oct 16, 20211 min read
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