Marc Reyes

A founder’s guide to recognizing the moment you need to level up Every business begins with a logo that reflects the early days of building something from scratch. Sometimes it is homemade. Sometimes it is designed by a friend. Sometimes it is the best you could do with limited time, limited budget, and unlimited hope. That first logo is part of your origin story. It represents the spark that pushed you into entrepreneurship. But here is the truth most founders discover. Growth changes the...

Thoughts on UNC Chapel Hill’s New Mark UNC Chapel Hill’s decision to elevate the interlocking NC —long rooted in athletics—to the official university mark is a bold move, but not a surprising one. It surfaces a familiar tension I felt while designing for higher ed at the University of Kentucky: the uneasy merge between academic identity and athletic identity. Academic marks carry mission, scholarship, and institutional history. Athletic marks carry energy, distribution, and devotion. One...

Image: TBWA/Media Arts Lab Apple’s new Apple TV identity is a masterclass in brand strategy. Instead of relying on layers of CGI, the team built the visuals with real glass, real light, and practical effects. In a landscape dominated by digital shortcuts, this choice becomes a strategic signal. It shows a brand rooted in intention, heritage, and craft. Why This Matters for Brand Builders For founders, CEOs, and marketing leaders, Apple’s approach is a reminder that the strongest brands stay...